Experience
Select Marketing Achievements
Repositioned multiple iconic brands for contemporary relevance and sales growth.
Developed brand architectures and product portfolios to fortify brands and pinpoint growth opportunities.
Led global B2B brand transition from local traditional media to global digital media, including global multilingual website development.
Transitioned major financial brand from upper funnel traditional media to lower funnel personalized digital media.
Orchestrated rapid transition to e-commerce for CPG brand at onset of Covid, driving short- and long-term sales gains.
Provided strategic counsel to Executive Director of Global B2B, driving new program growth and differentiation.
Spearheaded relaunch of Global design firm unifying the brand after a complex merge.
Select Business Achievements
Achieved 11% growth of design firm during height of recession by growing topline and reducing bottom line costs.
Introduced training program to enhance growth and development opportunities for Agency account team.
Built and ran an Agency-wide mentor program to foster career development and retention.
Secured significant year over year organic growth as Department Head via strong relationships and business building programs.
See more on LinkedIn
